Datafortune

  In today’s era where all the aspects of our lives are digitally influenced, there is an enormous amount of data generated from different gadgets and applications. As per a  Techjury Report , Google gets over 3.5 billion searches daily, which are around 40,000 search queries per second. Experts have predicted that this scenario will transform into a great wave of data as  2.5 quintillion bytes  of data each day will toll to  149 zettabytes of global data by 2049 . This huge amount of large and complex unprocessed information is known as Big Data. Though seemingly voluminous and holding not so much significance in unstructured form, when accurately processed, the analytics can yield priceless insights into the consumer behaviour, preferences and what they are desirous of.   The importance of big data can be inferred from the timeless statement of management expert,  Geoffrey Moore,  who remarked, “Without big data analytics, companies are blind an...